There has been quite a hullabaloo regarding the launch of Face book’s Instant Article in the digital marketing world; and the fuss is legit. While the feature might not be as lucrative for certain type of businesses, overall few can deny that Instant Article is a game changer for companies and top digital marketing agency.
Instant Articles- Opening to all from April 12th
Open to only selected few publishers few months back, Instant Articles lets you publish blogs, articles and long contents directly on your Facebook rather than on your website. The best thing about it? These posts are mobile friendly and responds 10 times faster than the normal webpage.
Recent Developments- Of course the development of Instant Articles is at the initial stage and there would be heaps of changes as we go. As of right now, with their article, a publisher can embed video and add advertisements at the bottom. This feature is very crucial for the people who depend on the revenues made from adverts and sponsorships.
How it favors a business?
Content Marketing on Social Media has always been very lucrative. But with Instant Article, top and affordable digital marketing agency can notch up their strategy and get even better ROI for their clients. How? Let’s take a look at some of the figures-
The numbers are amusing that shows not only Facebook is the biggest Social Media Platform in the world, but also it is one of the most visited website, only behind Google, according to Alexa Ranking.
Meaning there is vast pool of untapped audience that you can capitalize on. With a single Instant Article post, a business can reach a lot more audience very easily and that too in a very short time period. Also, this feature allows for easy content management system right from a single platform.
So the businesses and top digital marketing agency- specially the ones who depend on content marketing at large- Instant Article is nothing short of blessing for them. Besides, better performance on Social Media subsequently helps the SEO of a website; this means even the E-commerce platforms can make a large room for content in their marketing strategy.
Instant Articles- Opening to all from April 12th
Open to only selected few publishers few months back, Instant Articles lets you publish blogs, articles and long contents directly on your Facebook rather than on your website. The best thing about it? These posts are mobile friendly and responds 10 times faster than the normal webpage.
Recent Developments- Of course the development of Instant Articles is at the initial stage and there would be heaps of changes as we go. As of right now, with their article, a publisher can embed video and add advertisements at the bottom. This feature is very crucial for the people who depend on the revenues made from adverts and sponsorships.
How it favors a business?
Content Marketing on Social Media has always been very lucrative. But with Instant Article, top and affordable digital marketing agency can notch up their strategy and get even better ROI for their clients. How? Let’s take a look at some of the figures-
- Facebook has over 1.6 billion monthly active users.
- 1.04 billion People log onto Facebook every day.
- Per visit on Facebook, a person spends 20 minutes on average.
The numbers are amusing that shows not only Facebook is the biggest Social Media Platform in the world, but also it is one of the most visited website, only behind Google, according to Alexa Ranking.
Meaning there is vast pool of untapped audience that you can capitalize on. With a single Instant Article post, a business can reach a lot more audience very easily and that too in a very short time period. Also, this feature allows for easy content management system right from a single platform.
So the businesses and top digital marketing agency- specially the ones who depend on content marketing at large- Instant Article is nothing short of blessing for them. Besides, better performance on Social Media subsequently helps the SEO of a website; this means even the E-commerce platforms can make a large room for content in their marketing strategy.