Digital media marketing can be defined as a way of marketing that incorporates the use of various digital mediums such as the internet, online websites and smartphones. With the world gradually entering into the digital age, there has been a rise in the demand for digital marketing. Most people use computers and smartphones nowadays in some form or the other, and the best way to promote businesses to them would be to make use of digital marketing techniques. In fact, all small and large businesses make use of digital marketing in different ways.
Trends of digital media marketing in China
Digital media and marketing in China is currently on the rise as more Chinese firms are realizing the true potentials of a competent digital marketing strategy. Not only western businesses looking to make it big in the Chinese market are making use of digital media but also traditional Chinese businesses that are planning to expand their operations are now use digital marketing in a number of ways to promote their enterprises.
According to certain surveys that have been carried out to better understand the current trends of digital media marketing, the following conclusions have been inferred:
Trends of digital media marketing in China
Digital media and marketing in China is currently on the rise as more Chinese firms are realizing the true potentials of a competent digital marketing strategy. Not only western businesses looking to make it big in the Chinese market are making use of digital media but also traditional Chinese businesses that are planning to expand their operations are now use digital marketing in a number of ways to promote their enterprises.
According to certain surveys that have been carried out to better understand the current trends of digital media marketing, the following conclusions have been inferred:
- Consumers are greatly attracted by photos and videos and a publication that makes use of relevant images will appeal more to the target audiences than one that simply includes text;
- The content of a digital media is also an equally important factor that determines the success of a marketing campaign;
- Online stores making effective use of digital media fare better than those that do not;
- Only the best video production techniques should be used to increase the number of viewers;
- Social media sites like Weibo and WeChat serve as great ways to promote businesses by using digital media tools.