When the whole world is struggling economy-wise, China is seen as one of the brightest spots. A spot where brands- big and small- are flocking towards to expand their businesses in this market of huge potential. If you’re a business owner and looking to grow, Chinese market is the direction to face and Weibo marketing is the road to take.
Here is why Weibo is considered as a big door of opportunity for brands that are willing to enter the Chinese market-
These numbers and facts just show what a wide reach Sina Weibo has in the Chinese market and how businesses, with right Weibo promotion campaigns, can connect with the target audience and make sales or build brand quite easily.
So if you are looking to capture the booming, but complex, Chinese market, contact any good Weibo marketing agency today.
Here is why Weibo is considered as a big door of opportunity for brands that are willing to enter the Chinese market-
- The penetration rate of this giant Social Media platform in China is very high with over 30 per cent internet users coming on this platform on a regular basis. It has well over 700 million registered users (global), with 62 million of them using this platform everyday. This means a brand can connect a whole lot of potential customers quite easily
- 82 per cent of Weibo users are young, born after 1980. So for a brand that targets the young consumers, this platform is just more that ideal.
- The majority of Weibo users are educated; 80 per cent of them have the least of high school degrees. This consumer base appreciates good content. So, brands can very well incorporate their content marketing strategy on this platform and communicate their message more effectively with higher conversion rate.
- According to a recent study, about three quarters of Weibo users don’t mind seeing advertisements and more than half of them might even click on good and popular ads- something that we don’t see on other social media platforms. So the conversion rate and ROI of Weibo advertising is much more.
These numbers and facts just show what a wide reach Sina Weibo has in the Chinese market and how businesses, with right Weibo promotion campaigns, can connect with the target audience and make sales or build brand quite easily.
So if you are looking to capture the booming, but complex, Chinese market, contact any good Weibo marketing agency today.